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- The Daily Mail remained the best-ranked British newsbrand in the ranking climbing one place into tenth (117.8 million visits), while the BBC was in rank 11 (112.7 million).
- Only 12 sites saw year-on-year growth across the top 50, with the biggest increase in traffic for The Times of India (up 43% to 25.2 million visits), Substack (up 39% to 74.9 million) and News Break (up 38% to 32.2 million).
- The only other site in the top ten to see growth both compared to September 2024 and August 2025 was The New York Times, up 9% month on month and 3% year on year to 461.6 million visits in first place.
- CNN (419.2 million visits, up 3%) and the New York Times (503.4 million, up 3%) also saw growth, albeit more modest, compared to April.
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Each of the ten biggest news websites in the US saw traffic decline year on year in October, according to the latest Similarweb data. The US Sun followed on both growth metrics, up 52% year on year and 59% month on month to 34.9 million visits. In contrast to the annual figures, however, all of the ten biggest sites saw month-on-month growth of at least 3% in January. It was followed by People (161.4 million visits, up 16% year-on-year) and both were the only large sites to see year-on-year growth for the second month in a row. The Independent also featured among the fastest-growing websites year-on-year coming in fifth place having seen visits up 40% compared to last January.
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The Los Angeles Times (23.7 million visits) and Washington Post (102.4 million) saw the sixth and eighth largest drops, falling by 7.9% and 6.6% respectively compared with October. Among the top ten most-visited sites specifically, all but two sites saw some year-on-year growth. The biggest traffic pullback in the top ten was at USA Today (143.6 million, down 29.4%), followed by CNN (356.6 million, down 22.5%) and Fox News (253.6 million, down 17%). Some 32 sites grew their total number of website visits year on year, according to Similarweb. Business Insider (56.8 million) and Huffpost (43.7 million) each received Fiji Adapts 25% less traffic this January than January last year. CNN (399.1 million, up 12%) and USA Today (158.6 million, up 10.4%) increased their visits by double-digit percentage points, while the New York Post (127.9 million, down 10%) the only top-ten site to lose traffic.
Men’s Journal was the fastest growing top-50 news website in the US in May, quadrupling its traffic compared to the same month a year earlier. Of the 50 biggest news websites by visits in June, 34 saw month-on-month growth (up from 15 in May) and 29 saw a year-on-year increase (up from 14 last month). Al.com saw the biggest month-on-month growth at 14%, and was one of just six websites to see an increase in visits compared to July.
The only other site in the top ten to see growth both compared to September 2024 and August 2025 was The New York Times, up 9% month on month and 3% year on year to 461.6 million visits in first place. NBC News was up 54% month on month (the biggest leap compared to August in the whole top 50 ranking) and 5% year on year to 96.6 million, putting it in tenth place. The BBC and NBC News saw the most traffic growth among the ten biggest news websites in the US in September, according to the latest Similarweb data. Ten news websites saw their monthly visits decline by 40% or more in November compared to a year earlier, according to the latest data from Similarweb.
Two-thirds of the top news sites in the US saw traffic shrink month-on-month in August following a bumper July. Despite its robust politics offering, Axios (23.3 million) was the top 50 site with the largest monthly traffic fall, losing 17.4% of its visits compared with September. Fox also lost approximately 1% of its US web visits in October compared with the month before.